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Playbook · Build a website that ranks and converts

Get found on Google by people ready to buy

A fast, good-looking website with a page for every service, set up so Google can find it and visitors become leads.

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When someone types your service and their town into Google, they're ready to hire. If your site doesn't show up, the business that does gets the call.

Ranking locally isn't magic. It's a page for each service, clear titles, real photos and reviews. Here's the setup our team uses for service businesses.

What you'll have

  • A home page plus one page per service and service area
  • Page titles and descriptions written for search
  • A sitemap submitted to Google
  • Forms, chat and click-to-call on every page

Have these ready

  • A list of your services and the towns you serve
  • Photos of your real work, team and trucks
  • Five or more customer reviews you can quote

Do it yourself · Intermediate · About 1 to 2 days

Here's exactly how.

  1. 1

    Plan one page per search

    People search for a service in a place, like "septic pumping Ellijay." Plan a home page, one page per service, a service-area page, an about page and a contact page.

  2. 2

    Start from a website template

    Go to Sites, then Websites, and start from a template. Use your brand colors and real photos. Stock photos make every local business look the same.

  3. 3

    Write each page for the customer

    Say what you do, where, and why you. Put the main service and town in the headline. Add your reviews and a clear button to call or request a quote.

  4. 4

    Fill in the SEO settings on every page

    In each page's settings, write a page title under 60 characters and a description under 160. Use a short, readable URL like /septic-pumping/.

  5. 5

    Make it fast and easy on a phone

    Compress images before uploading, keep pages lean, and check every page on your phone. Most of your visitors are on mobile.

  6. 6

    Capture every visitor

    Add a quote form and the chat widget to every page, and make your phone number tap-to-call. Connect forms to your pipeline and follow-up.

  7. 7

    Publish and tell Google

    Connect your domain, generate a sitemap for the site in your domain settings, and submit it in Google Search Console. Link the site from your Google Business Profile.

Tips from our team

  • One service per page beats one page listing every service.
  • Real photos of your work and team build more trust than any design trick.
  • Ask for Google reviews every week. They help your website and your map listing rank.

Stuck on a step? Bring it to weekly office hours or ask in 24/7 live chat. That's what they're for.

Do it yourself, or hand it off.

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